The first thing you have to understand when you have a business to run is that business branding - defining who you are - is just as crucial as any other element of your business. This is a very common mistake among startups, which tend to focus more on obtaining funding and developing products. Business branding is just as important.
So how do you do it? Here are some basic steps you can start with:

1. Analyze your strengths and weaknesses honestly. You have to really know who you are.
2. Think analytically. You can’t just rely on instinct all the time. You have to have a plan based on hard facts.
3. Focus on what makes you unique. Business branding is essentially telling the people that you are different (and better) than your competitors.
4. Have some consistency. You can’t reinvent yourself all the time. Whenever you want to change a name or a log, that may be the time when your image is starting to be recognized.

These steps are just the start. You have to fully commit to the idea of branding. You’ll need the assistance of experts such as The Joy Interactive, which serves the business branding needs of entrepreneurs and startups throughout the Asia Pacific Region. We provide logo design service, brochure design, website design and eCommerce online cart. We are definitely good in that.

You need thorough research, careful planning, and precise implementation so that your business brand becomes known and accepted by all your potential customers. And that means when they have a problem that your products or services can solve, it’s your brand they think of first.